Work

The Mediating Effects of Presumed Influences on Taiwanese Consumers’ Skepticism toward Celebrity Endorsed Advertising

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2016.1236310

Authors: Po-Lin Pan, Juan Meng, Pei-Ling Lee

Institutions: Arkansas State University, University of Georgia, Shih Hsin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2534879154

FWCI: 2.596

Cites: 42

Cited by: 13

Related to: 10