Work

Greenwashing An experimental study about the effects of misleading and deceptive environmental claims in advertising

Year: 2015

Type: dissertation

Source: Gothenburg University Publications Electronic Archive (Gothenburg University)

Authors: Jacob Krafft, Rei Saito

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W25360499

Cites: 17

Cited by: 14

Related to: 10