Work

How and Why Segmentation Improves ROI

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-10-1835-0_5

Author: Nancy R. Lee

Institution: University of Washington

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2536190749

FWCI: 1.959

Cites: 7

Cited by: 4

Related to: 10