Work

Segmentation in Social Marketing

Year: 2016

Type: book

Source: Springer eBooks

DOI: 10.1007/978-981-10-1835-0

Authors: Kubacki, Krzysztof, Rundle-Thiele, Sharyn, Dietrich, Timo

Institution: Griffith University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2536848728

FWCI: 11.8

Cites: 3

Cited by: 94

Related to: 10