Work

Determinants of attitude toward celebrity-endorsed advertisements: A conceptual model

Year: 2010

Type: conference-paper

DOI: 10.1109/cssr.2010.5773858

Authors: Mazzini Muda, Rosidah Musa, Lennora Putit

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2538467010

FWCI:

Cites: 60

Cited by: 9

Related to: 10