Work

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.10.005

Authors: Atieh Poushneh, Arturo Z. Vasquez-Parraga

Institution: The University of Texas Rio Grande Valley

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2540108128

FWCI: 29.35

Cites: 43

Cited by: 612

Related to: 10