Work

“Chopin” effect? An exploratory study on how musical tempo influence consumer choice of drink with different temperatures

Year: 2016

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-11-2015-0182

Author: Felix Septianto

Institution: UNSW Sydney

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Kyung Hee University

OpenAlex ID: W2540977947

FWCI: 4.163

Cites: 49

Cited by: 12

Related to: 10