Work

Consumer socialisation in a marketer-sponsored edutainment centre

Year: 2016

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2015-0132

Authors: Damien Arthur, Claire Eloise Sherman

Institution: Zayed University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2542638342

FWCI: 1.038

Cites: 39

Cited by: 6

Related to: 10