Work

The Effects of Resources on Brand and Interpersonal Connection

Year: 2016

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/688755

Authors: Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2545429686

FWCI: 0.694

Cites: 71

Cited by: 3

Related to: 10