Work

Effectiveness, Objectives, and the EFFIE Awards

Year: 1996

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1996.12466505

Author: Sandra E. Moriarty

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2545876192

FWCI: 1.814

Cites: 7

Cited by: 17

Related to: 10