Work

Marketing Planning and Strategy

Year: 2016

Type: book-chapter

DOI: 10.1007/978-1-137-33606-4_12

Authors: Jonathan Groucutt, Cheryl Hopkins

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2546708342

FWCI: 33.37

Cites: 2

Cited by: 72

Related to: 10