Work

How interactive marketing is changing in financial services

Year: 2016

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-01-2016-0001

Authors: Merlin Stone, Paul Laughlin

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2546946077

FWCI: 5.551

Cites: 23

Cited by: 30

Related to: 10