Work

Values associated with luxury brand consumption and the role of gender

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.10.012

Authors: Elyette Roux, Eric Tafani, Franck Vigneron

Institutions: Aix-Marseille Université, Centre d'Etudes et de Recherche en Gestion d'Aix-Marseille, California State University, Northridge

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W2548616464

FWCI: 25.67

Cites: 113

Cited by: 226

Related to: 10