Work

Mining target users for mobile advertising based on telecom big data

Year: 2016

Type: conference-paper

Source: International Symposium on Communications and Information Technologies

DOI: 10.1109/iscit.2016.7751639

Authors: Tao Zhang, Xinzhou Cheng, Mingqiang Yuan, Lexi Xu, Chen Cheng, Kun Chao

Institution: China United Network Communications Group (China)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2549075178

FWCI: 7.729

Cites: 14

Cited by: 13

Related to: 10