Work

Measuring Marketing Performance

Year: 2012

Type: book-chapter

DOI: 10.1007/978-0-230-36312-0_20

Authors: Jean-Jacques Lambin, Isabelle Schuiling

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2549888136

FWCI: 6.934

Cites: 35

Cited by: 11

Related to: 10