Work

Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Close-up Brand

Year: 2008

Type: article

Source: Indian Journal of Marketing

Authors: P. Chandra Sekar, Bejoy John Thomas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2549895557

FWCI:

Cites: 13

Cited by: 2

Related to: 10