Work

Marketing’s forthcoming Age of imagination

Year: 2016

Type: article

Source: AMS Review

DOI: 10.1007/s13162-016-0082-3

Author: Gerald Zaltman

Institution: Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2549904516

FWCI: 9.02

Cites: 157

Cited by: 32

Related to: 10