Work

It's Not Just Business, It's Personal: The Self-Concept and Consumers' Fairness Judgments

Year: 2012

Type: article

Author: Lindsay McShane

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2550345243

FWCI:

Cites: 119

Cited by: 1

Related to: 10