Work

Zukunftsorientierung im Marketing

Year: 2011

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6642-1_10

Authors: Manfred Bruhn, Manfred Kirchgeorg

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W25507716

FWCI: 6.531

Cites: 39

Cited by: 7

Related to: 10