Year: 2014
Type: article
Abstract: This is the accepted manuscript. It was part of the Proceedings of the 2014 R&D Management Conference.
Source: Apollo (University of Cambridge)
Authors: Carsten Schultz, Frank Tietze, Robert C. Lorenz, Kah‐Hin Chai
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2550813260
