Work

Environmental Advertising and its Effects on Consumer Purchasing Patterns in West Bengal, India

Year: 2012

Type: article

Study design: Observational Study

Author: Hindol Roy

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2551418684

FWCI: 4.561

Cites: 17

Cited by: 11

Related to: 10