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Big data assisted customer analysis and advertising architecture for real estate

Year: 2016

Type: conference-paper

Source: International Symposium on Communications and Information Technologies

DOI: 10.1109/iscit.2016.7751642

Authors: Xinzhou Cheng, Mingqiang Yuan, Lexi Xu, Tao Zhang, Yuwei Jia, Chen Cheng, Weiwei Chen

Institution: China United Network Communications Group (China)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2551451082

FWCI: 6.763

Cites: 13

Cited by: 37

Related to: 10