Work

The consumer experience and the absorbing story

Year: 2015

Type: article

Authors: Magnus Söderlund, Sofie Sagfossen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2551555281

FWCI: 0.687

Cites: 73

Cited by: 7

Related to: 10