Work

Four decades of coupon research in pricing: Evolution, development, and practice

Year: 2016

Type: article

Source: Journal of Revenue and Pricing Management

DOI: 10.1057/s41272-016-0076-7

Authors: Neeraj Pandey, Vaibhav Maheshwari

Institution: Indian Institute of Management Mumbai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2552700340

FWCI: 4.857

Cites: 49

Cited by: 25

Related to: 10