Work

Predicting consumerspurchase intention towards luxury fashion brands by applying several personality traits Master Thesis in fulfilment of the degree Master in Communication Sciences Specialization: Marketing Communication & Consumer Behaviour

Year: 2015

Type: article

Authors: Mirjam Galetzka, Sabrina M. Hegner

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2552870943

FWCI:

Cites: 45

Cited by:

Related to: 10