Work

Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements – An Extended Abstract

Year: 2016

Type: article

Source: DigitalCommons - Kennesaw State University (Kennesaw State University)

Author: Michael C. Peasley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2553832310

FWCI:

Cites: 7

Cited by: 1

Related to: 10