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Media use, social comparison, cognitive dissonance and peer pressure as antecedents of fashion involvement

Year: 2012

Type: article

Study design: Observational Study

Source: HKBU Institutional Repository (Hong Kong Baptist University)

Authors: Yanshu Sun, Zhongshi Guo

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2553958886

FWCI:

Cites: 51

Cited by: 8

Related to: 10