Work

Culture and the Star-Power Strategy: Comparing American and Korean Response to Celebrity-Endorsed Advertising

Year: 2016

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2016.1242681

Authors: Jin-A Choi, Robert Lewis

Institution: The University of Texas at Austin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2554364477

FWCI: 2.775

Cites: 37

Cited by: 12

Related to: 10