Work

Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles

Year: 2015

Type: article

Authors: Timm Trefzger, Kai‐Ingo Voigt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2554710557

FWCI: 0.643

Cites: 23

Cited by: 1

Related to: 10