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Silent Salespeople: The Stories Packages Tell

Year: 2016

Type: article

Source: Summit (Simon Fraser University)

Author: Adam J. Mills

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2555120389

FWCI:

Cites: 196

Cited by:

Related to: 10