Work

Keep the conversations going: engagement-based customer segmentation on online social service platforms

Year: 2016

Type: article

Source: Information Systems Frontiers

DOI: 10.1007/s10796-016-9719-x

Authors: Nripesh Trivedi, Daniel Adomako Asamoah, Derek Doran

Institutions: Indian Institute of Technology BHU, Banaras Hindu University, Wright State University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2556097765

FWCI: 5.551

Cites: 75

Cited by: 33

Related to: 10