Work

The Influence of Brand Identity and Identification on Customer Loyalty

Year: 2015

Type: article

Authors: Benallel Guerriche, Abou Bekr, Sidi Mohammed Benachenhou, Abderrezzak Benhabib

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2556129440

FWCI:

Cites: 89

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Related to: 10