Work

Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement

Year: 2016

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2016.1225332

Authors: Seounmi Youn, Hyuksoo Kim

Institutions: Emerson College, Ball State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2556417295

FWCI: 8.326

Cites: 48

Cited by: 51

Related to: 10