Work

Exhibiting Strategy and Implementation

Year: 1993

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1993.11104530

Authors: David Shipley, Kwai Sun Wong

Institution: Trinity College Dublin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2557563426

FWCI: 2.859

Cites: 17

Cited by: 30

Related to: 10