Work

Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation

Year: 2016

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2016.11.001

Authors: Amaradri Mukherjee, Subhash Jha, Ronn J. Smith

Institutions: University of Arkansas at Fayetteville, Indian Institute of Management Udaipur

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2559568290

FWCI: 3.469

Cites: 41

Cited by: 31

Related to: 10