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Developing People Trust on Body Shop Products through Cause Campaign and Emotions
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Year:
2015
Type:
article
Author:
A P Achar
Language:
English
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2559689764
FWCI:
Cites:
44
Cited by:
Related to:
10