Work

Store equity and behavioral intentions: the moderating role of the retailer’s technology

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2015-1035

Authors: Irene Gil-Saura, M. Eugenia Ruiz Molina, Gloria Berenguer-Contri

Institution: Universitat de València

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2559935113

FWCI: 9.713

Cites: 56

Cited by: 32

Related to: 10