Work

Assessing the Effect of Changing a Bottled Beer Label on Taste Ratings

Year: 2016

Type: article

Abstract: Certainly, anecdotal reports from the market place [14] suggest that something as simple as a change in the colour scheme and shape symbolism on the beer label can give rise to negative associations in the mind of the consumer.For example, many consumers reported negative associations (of acidity and pungency) when Cardinal beer changed the Volume: 2.4

Source: Nutrition and Food Technology Open Access

DOI: 10.16966/2470-6086.132

Author: Barnett A

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Funder: Arts and Humanities Research Council

Award: Rethinking the Senses: Uniting the Philosophy and Neuroscience of Perception

OpenAlex ID: W2560017050