Work

Shifting the Focus from Consumers to Cultural Intermediaries: An Example from the Emerging Chinese Fine Wine Market

Year: 2016

Type: book-chapter

Source: Research in consumer behavior

DOI: 10.1108/s0885-211120160000018001

Authors: Jennifer Smith Maguire, Dunfu Zhang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560138930

FWCI: 7.835

Cites: 52

Cited by: 13

Related to: 10