Work

The right pricing strategy for offline retailers when expanding into the online sales channel

Year: 2015

Type: article

Source: Journal of Business & Retail Management Research

Authors: marko kimpel, Colette Friedrich

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560176067

FWCI: 3.314

Cites: 16

Cited by: 6

Related to: 10