Work

Segmenting financial services clients by relationship positioning : a total life planning approach

Year: 2009

Type: conference-paper

Study design: Observational Study

Source: PolyU Institutional Research Archive (Hong Kong Polytechnic University)

Author: Wong, YH

Institution: Hong Kong Polytechnic University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560194052

FWCI:

Cites: 37

Cited by:

Related to: 10