Work

Die steigende Nachfrage nach Luxusmarken: Ein globales Phänomen mit lokalen Besonderheiten

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-09072-2_5

Authors: Klaus-Peter Wiedmann, Nadine Hennigs

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560290763

FWCI: 3.359

Cites: 42

Cited by: 6

Related to: 10