Work

An unintended consequence of exaggerated maximum-discount tensile price claims

Year: 2016

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-01-2016-1091

Authors: Jung Eun Lee, Leslie Stoel

Institutions: Virginia Tech, Miami University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560397342

FWCI: 2.081

Cites: 42

Cited by: 8

Related to: 10