Work

Mobile Location-Based Advertising : The effects of Delivery-Method, Information Sensitivity and Promotions on Advertisement Evaluations

Year: 2016

Type: dissertation

Author: E. Hokse

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560399349

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Related to: 10