Work

Predicting churn in mobile free-to-play games

Year: 2016

Type: conference-paper

Source: International Conference on Information and Communication Technology Convergence (ICTC)

DOI: 10.1109/ictc.2016.7763364

Authors: Sang-Kwang Lee, Seung-Jin Hong, Seong-Il Yang, Hunjoo Lee

Institutions: Electronics and Telecommunications Research Institute, Hongik University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560665331

FWCI: 2.898

Cites: 6

Cited by: 18

Related to: 10