Work

Measuring customer equity and managing the customer asset: an explanatory study in the Australian hotels

Year: 2016

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2016.1260043

Authors: Anthony Carr, Judy Drennan, Lynda Andrews

Institution: Queensland University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2560779277

FWCI: 1.038

Cites: 88

Cited by: 7

Related to: 10