Work

The New Promotions Mix: A Proposed Paradigm, Process, and Application

Year: 1996

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1996.11501717

Author: Richard J. Shannon

Institution: Western Kentucky University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2561375397

FWCI: 1.226

Cites: 18

Cited by: 8

Related to: 10