The interplay of Internet addiction and compulsive shopping behaviors
Year: 2016
Type: article
Study design: Observational Study
Abstract: We examined the relationship between Internet addiction and compulsive shopping in offline versus online settings, and the role of consumers' self-esteem on their offline behavior and compulsive e-buying tendencies. We received 257 usable responses to a self-administrated online survey. Hypothesized causal relationships were tested with structural equation modelling using AMOS. Results showed that the respondents' self-esteem was significantly and negatively related to compulsive online buying and Internet addiction. Both compulsive offline buying and Internet addiction had a strong positive relationship with compulsive online buying. Based on the significant influences of low self-esteem and Internet addiction, policy makers can develop educational or counselling programs that could influence consumers' purchasing behaviors.
Authors: Seungsin Lee, Jungkun Park, Sukhyung Bryan Lee
Institutions: Konkuk University, Hanyang University, Chungwoon University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2561786735