Work

In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption

Year: 1997

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1997.11501755

Author: Corliss L. Green

Institution: Georgia State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

OpenAlex ID: W2562434598

FWCI:

Cites: 7

Cited by: 9

Related to: 10