Work

Towards re-conceptualising and measuring brand identity in services: a consumer perspective

Year: 2015

Type: dissertation

Source: ERA

Author: Vandana Pareek

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2562575025

Cites: 169

Cited by:

Related to: 10